The internet has made the world a smaller place. Most of us spend time on social media platforms and mobile apps. Calling, messaging, viewing content and shopping everything is done online. Like every other product, even the BFSI sector has extended their services online. While banks were the first movers, insurance is not behind.
The financial sector does not only provide services online but they have also optimised their websites and communication to cater to the needs of their audience. One such company is EdelweissTokio Life, they recently launched their new website. The news was trending on twitter at number one position. The new website was appreciated by most people online.This instigated me to go and check out their website.
What was amusing is that there was an online insurance advisor called ‘Ed’! This was an innovative initiative by a life insurance company. I really liked the idea because most of us welcome an advice from our friends, relatives or someone we know has knowledge about a particular domain. ‘Ed’ was an online advisor who will guide you through the entire journey. Now let me talk about the journey! The journey was smooth, just like a normal ecommerce site one can add the products he/she wishes to purchase in the cart. I have rarely observed this feature in any banking or insurance website.
The second good thing was the need calculator. This need calculator first helps you understand your needs, then helps you analyse which plans will suit you and after which it’ll provide you with a quote of the suggested plans. This is also quite innovative and helps the website visitors to recognise their needs which will help in realising how much insurance is needed.
The third great initiative is that there is a section called ‘Buzz’. This section will help the website visitors who are unaware about certain jargons used in insurance. This section solely imparts knowledge to the visitors. There are also explanatory videos that highlight how the plans can help you.
The login and the form filling is a simplified journey even for the customers who are not very tech savvy. Overall it’s a user friendly website which maintains a balance between simplified journey and an innovative design.
Note: This article has been sponsored by the respective Business House.